About ProRacer

AI built for the racetrack

ProRacer is an AI-powered motorsport intelligence platform that transforms raw session data into structured performance insights, coaching observations, and strategic recommendations. We exist to help every team — from weekend racers to professional outfits — find their next competitive advantage.

Our AI doesn't just analyse a single session in isolation. It builds a persistent understanding of every driver over time — learning their braking style, throttle habits, strengths, weaknesses, and improvement trajectory. Every interaction makes the intelligence deeper.

Our mission

Turn data into decisions

Democratise motorsport intelligence

The best teams in the world use data engineers, strategists, and analysts. ProRacer puts that same level of intelligence into the hands of every team, at every level.

Make AI genuinely useful

We don't believe in generic chatbots or surface-level dashboards. Every insight is structured, evidence-backed, and actionable — designed for people who need to make real decisions.

Build intelligence that compounds

Static analytics tools start from zero every session. ProRacer remembers everything — every lap, every conversation, every coaching action. The longer you use it, the smarter it gets.

Respect the craft

Motorsport is precision, instinct, and dedication. ProRacer is built by people who understand that. The AI augments human expertise — it doesn't replace it.

See it in action

Watch ProRacer

How it works

The technology

ProRacer is built on a modern, scalable architecture designed for real-time motorsport analytics. The AI engine processes session data through specialised workflows, generates structured insights, and maintains persistent driver intelligence profiles that deepen with every interaction.

AI engine

Purpose-built model workflows for motorsport performance analysis, coaching, and strategy.

Driver memory

Persistent intelligence profiles that learn driving habits, strengths, and progression over time.

Self-serve platform

Sign up, upload data, and start getting insights in under 60 seconds. No setup calls needed.

Who uses ProRacer

Built for every role

Drivers
Session-by-session coaching, improvement tracking, and clear actions to find time on track.
Race engineers
Deep analytics, telemetry-backed insights, lap comparisons, and setup correlation.
Performance analysts
Trend analysis, benchmark views, statistical modelling, and cross-session comparisons.
Team principals
Executive summaries, team-wide performance overviews, and strategic intelligence at a glance.
Built by ProRacer

An Australian AI company

ProRacer is a 100% owned sovereign Australian artificial intelligence company. We unite expert AI professionals under one trusted, high-performance brand — building products that deliver real value to real industries.

ProRacer is the latest application of our AI expertise, purpose-built for the unique demands of racing performance analysis and driver development.

Ready to get started?

Sign up in under 60 seconds. No credit card required.